What is Strategy Cloud Anyways?
It’s time for a new breed of data platform! It’s time for Growth Marketers to finally move beyond spreadsheets and system integration. Strategy Cloud is custom-built for the demands of this new era. Leverage 1st Party, 3rd Party, and Blended Data in a modern Data Cloud and rise to the challenges posed by Investors, Clients, and Competitors.
The era of Big Data was supposed usher in a sort of nirvana.
But 10 years in, it’s instead spawned a staggering proliferation of platforms that don’t know how to talk each other. Simply stated: if you’re a Direct-to-Consumer E-Commerce startup, you want to move fast, not get bogged down in Data Integration.
But unfortunately, the average company in 2023 has their mission critical data stored in between 10 to 30 different platforms. Turning answers to basic questions...into system integration nightmares!
The “MarTech 5000” Lumascape
Companies big & small have over 5,000 Marketing Tech platforms to consider integrating together. It’s truly staggering.
Luckily, modern data platforms like Snowflake and Fivetran make this type of pain disappear. The era of moving data from place-to-place, of clunky unreliable API’s, and of enormous Dev Ops headaches….is over.
Which is why Strategy Cloud - an Analytics Operating System built from the ground-up for Growth Marketers, COO’s, and Startup Founders - built our entire platform around the Snowflake & Fivetran architectures. There’s simply no argument for old-school, expensive, and unwieldy databases like MySQL, Hadoop, Mongo, Redshift, and BigQuery.
Fortunately, it’s a cinch to migrate data off those platforms and into something like Fivetran and Snowflake.
E-Commerce and SaaS Startups want to move fast. They’re busy managing recurring revenue - and the ocean of variables affecting their growth and retention - and they don’t have time for System Integration and they certainly don’t have time for off-the-shelf One-Size-Fits-None reporting tools.
They’ve only got time for keeping their business afloat and competitive. In many ways, their needs are simple. They want…
Clean Centralized Data
They want their 1st party data centralized, cleaned, and joined together, without any headaches. This shouldn’t be hard.
Important Metrics Fast
They don’t want a general purpose BI tool. LTV:CAC, Cohort Waterfalls, and Retention Curves are their table stakes, and they need them fast!
Nurture Power Users
They want to pinpoint their core audience, and identify “Aha! Moments” in their journey, and acquire more of Power User Personas as efficiently as possible.
Strategy Cloud is built from the ground-up to push the staggering proliferation of 1st Party data sources into a “Common Schema”. Marketing, Commerce, Fulfillment, and Engagement are activities that all companies share in common, no matter how big or small. And we’ve modeled this pattern into our platform’s DNA.
For example, companies might market on Facebook and Google. Run commerce through Shopify, Stripe, and Recharge. Fulfill through ShipStation or Amazon. And engage through Salesforce, Mailchimp, or Intercom. But even if they’ve chosen an esoteric platform that no-one’s heard of yet, the new data fits neatly into Strategy Cloud “Common Schema” (SCCS).
The Common Schema empowers Growth Marketers to leverage pre-built growth marketing reports. Fully interactive Cohort Charts with the ability to drill-down and the freedom to A/B test. A sophisticated Audience Persona builder that identifies Power Users and fleshes out marketing playbooks. And a slick, lightweight web interface, that runs on clicks, not on code.
It’s time to move your data into the Modern Data Cloud. And to take advantage of the enormous efficiencies that a modern data platform like Strategy Cloud can offer.
Click below to get started, and show your data into Strategy Cloud in minutes, not in days.