Getting to “Aha”
A Secure Data Cleanroom For Growth Marketers to Pinpoint “Aha! Moments” in the Customer Journey
It’s been said many times before, Growth Marketers in 2023 have a tough job. They’ve got a million data points they can look at, a million pretty dashboards, a million blinking lights, but the one thing they have to optimize for - identifying that “Aha! Moment” that creates an inflection point in growth - is excruciatingly difficult.
It’s not just about acquiring users cheaply and getting them through the funnel fast (although that helps!) it’s also mission-critical to be able to answer...
How do we acquire the right type of user? Who is this so-called Power User and what do they want?
How do we rush these users to an “Aha! Moment”? What does the Aha Moment customer look like on a spreadsheet?
How do we deliver our core value to them as often as possible? How do we ensure that their lifetime as a paying customer is as long and fruitful as possible.”
Let’s set aside the data integration chops needed to even begin asking these questions. How do we build companies like the experts do at Facebook, Dropbox, and Slack?
They’ve done the hard work to identify the “Aha! Moments” that customers experience in their journey. Customers that experience it stick around significantly longer than consumers who did not.
What are some of those moments?
“Slack 2000”
Of customers that send 2,000+ Slacks messages, 93% of them stay customers forever.
“Facebook 7 in 10”
Users that don’t add 7 friends within 10 days, have a significantly higher risk of churning than those who don’t.
“Netflix 70”
Viewers that get past Episode 2 of Breaking Bad are 70% more likely to finish the entire season. And every show is different!
These companies have identified their Aha Metrics and rallied their teams around a common North Star. But it took serious work and seriously well-resourced teams to get there, and most companies simply don’t have access to those same resources and expertise.
We’ve seen this stalemate over and over.
So what did we do?
We’ve bundled together all of the technologies, skills, and best practices from the experts and incorporated them directly into the Strategy Cloud platform. We take care of all the data ingestion, normalizing, cleaning, and joining behind the scenes. Then we arm your teams with the best Growth Marketing tools (think: 1st Party Cohort Waterfalls & Retention Curves, married with 3rd Party Demographic & Psychographic data) just like the pro’s use. And we accelerate your team’s ability to find Aha Metrics fast!
Retention Curve for 3 Customer Personas
The last thing startups have time for, is to have all their smart people spend weeks jigsawing together data from 20 different sources into a sprawling Excel spreadsheet for their Investors. Only to have them ask:
“But what about _____?”
And then the process repeats itself.
Strategy Cloud makes these reports interactive and exploratory, so you can slice & dice, filter & sort, and drill-down into your data so that you confidently say...
“Let’s focus on acquiring these specific Power Users, get them to a specific “Aha” Moment, and ensure they have a long, recurring, financial relationship with us!”
Suddenly, your startup will be able to break through the all internal noise and focus everyone on the team on what matters: Ensuring that the company can grow efficiently.
At Strategy Cloud, we want to help you get there.
Click below to connect your data and get started today.