Getting to LTV:CAC
A Modern Data Platform for Ingesting, Cleaning, and Re-connecting 1st Party Data to finally make Growth Marketing, Media Planning, and Financial Reporting a Breeze!
In 2023, Growth Marketers at E-Commerce and SaaS startups have got a tough job. It used to be that being an Excel whizz and knowing all your important KPI’s was all you needed to grow a successful company with recurring revenue.
But nowadays, their problems are staggering!
The average company in 2023 has their mission critical data stored in 10 to 30 different data platforms. Places like Facebook, Adwords, Salesforce, Shopify, Stripe, Mailchimp, and Quickbooks (the list can go on…forever). All of a sudden, the answers to basic questions are littered across platforms.
And re-connecting those jagged pieces from each data platform and trying to re-assemble an accurate picture of your Customers and Subscriptions, has become a perilous system integration project. It’s common that platforms have conflicting versions of truth. It’s common that platforms have different levels of granularity. It’s also very common that some of the data is flat out incorrect.
Inevitably, someone comes along and asks something simple, like “Hey what happened with that one order” the reporting often comes out looking like this…
Now imagine Investors or your CFO asking more pointed questions…
“Are customers from last quarter Churning at a faster or slower rate?”
“Which Cohorts are responding to the new messaging & discounts? “
“What is the company’s LTV:CAC ratio?”
Generally what happens in these cases is that all of the smart people in the company start scrambling.
They’re frantically logging in to 10-30 different platforms. They’re copy & pasting data into Excel. And a voice inside their heads begins whispering “Are we sure this data is correct?”.
At some point, a lone “tech person” in the company suggests building a Data Warehouse, because “We’re probably going to need to repeat this process 100 more times, right?”
Sound familiar?
This is the exact reason we build Strategy Cloud. A modern Analytics Operating System for Direct-to-Consumer startups to do smart, efficient analytics. Strategy Cloud takes the pain out of getting all your mission-critical data in one place, cleaning it up and joining it together, and re-assembling all your important Growth KPI’s in a simple interactive dashboard.
Imagine being able to quickly ask and answer questions with Executives and Investors. Everything from Cohort Analysis, Retention Curves, LTV:CAC modeling, and every important KPI in your business.
And when someone inevitably asks a follow up question, it’s no problem. You can slice, dice, filter, or drill-down into all of your data.
And most importantly, you can effortlessly tell the stories about the company’s growth that you want to tell.
Your startups is on its way to the moon and at Strategy Cloud, we want to help you get there.
Click below to connect your data and get started today.