Getting to “Why”
A Sophisticated Research Desk for synthesizing all the best Data, Thought Leadership, and Industry Reports for building Consumer Psychographics and Audience Personas fast!
Understanding what motivates customers to choose one product over another used to be easy.
It used to be you’d put on a gray suit, drink a martini, and then deliver a rousing presentation. Or maybe you’d tap into the Twitter API, read a couple Mintel reports, and then make yourself a single-origin coffee.
But after the explosion of the “Big Data” era, getting these insights is hard work. The sheer size of the information that needs synthesizing is staggering. Syndicated research, academic papers, survey crosstabs, API’s, open source databases. They all require a deft, fearless skillset - and not to mention a fearless budget) to get to the insight.
It usually involves all the smart people in a company scrambling for access to tools like these…
It’s a big, time-consuming nightmare.
But what if all the data you needed was in one place? What if you could mix, match, search, and combine documents, data, and domain expertise in a single tool and quickly get to “Why”?
This is exactly what Strategy Cloud was custom-build for.
Imagine if you could pull in your 1st Party data, pinpoint the group of your Power Users, and flesh out a bold broad understanding of who they are and what motivates them?
Are they single or have kids? Do they live in big cities or suburbs? Do they price shop before they buy? And what motivates them to pick one product over another?
And more importantly, how do we find more people like them?
Imagine if the next time you were in a meeting with an important client and someone asked a tough question about an Audience Persona, like these one’s below…
“Where do young, affluent African American consumers live, and do their attitudes about luxury differ from older generations?
“What do skateboarders in Paris, Shanghai, and Los Angeles have in common? Are they into other sports? What about music and culture?”
“How do consumers think about Auto Insurance during a recession, and how do we communicate with them?”
As it turns out, Strategy Cloud has answered all of these questions, and many just like them.
And we want to help you get there too.
Click below to connect your data and get started today.